Mindshare

Everything we cover is broken down into three parts:

1. Business Model
2. Sales & Marketing
3. Methodology & Intellectual Property

1. Business Model...

As marketing service providers, our default mode is to package our expertise with customized, done-for-you services.

The problem is, they're hard to scale without building an agency or burning yourself out.

Mindshare is for independent marketers looking to build highly profitable businesses selling their expertise—not just their hands.

We go deep into the many ways you can design your business with a mix of consulting, fractional leadership, training, memberships, subscriptions, productized services, and/or digital products.

We look for diversified and predictable revenue streams to support you—without feeling like it could all go away tomorrow.

And while you may still do some custom or productized execution work in your business, that's not our focus. There are other places to learn that.

Our focus is on helping you create more leverage around your expertise—not just the hands-on execution work that is normally associated with marketing services.

To earn more, enjoy your work, and make burnout a thing of the past.

2. Sales & Marketing

It's one thing to design your ideal business model, it's another to have paying customers willing to pay a premium for your products and services.

The membership helps you find simple yet effective ways to position, market, and sell yourself and your expertise.

We design marketing programs not just campaigns. Your program runs like a machine; always on, generating business opportunities for you systematically.

Nothing too fancy. We focus on executing the fundamentals in a way that elegantly differentiates you, builds your authority, and keeps people coming back for more.

3. Methodology & Intellectual Property

The things you know, the tools you use, and your unique processes are the foundation for building proprietary intellectual property.

But only if you organize, document, and convert them into assets that can be used, sold, and repurposed.

If your goal is to sell your expertise, you first need to parse out your best ideas and put them into a coherent system or framework.

And it doesn't stop there. You'll be continually refining those ideas. Turning your work into standardized processes. Building proprietary data or databases you can share as marketing or leverage in your work.

This is the engine of the flywheel that feeds back into your business to drive all parts forward.

What's Inside

Expert-Led Training
Get access to an ongoing series of live and recorded expert-led training classes for marketing strategists working in the field. Jump to Training.

Business Templates
Unlock a series of business and marketing templates you can use in your business and with your clients right away. Jump to Templates.

Premium Resources
Find examples of successful business models and marketing tactics, a database of vetted freelancers for you to collaborate with, and more. Jump to Resources.

Why Profitable?

1:1 Mentoring
If you've ever participated in group or community-based learning, you'll know first-hand how difficult it is to get personalized feedback and guidance. Profitable Learners get live and asynchronous mentoring via Group Calls and 1:1 Slack DMs.

Tailored Education
Learning new things can be overwhelming. Profitable Learners receive tailored learning recommendations to address their individual needs. It's like having an educational concierge—helping you navigate and find exactly what you need when you need it.

Learning Artifacts
It can be hard to memorize, take notes, and implement the ideas you learn. All our trainings will come with a complimentary cheat sheet, summary, slide deck, or template, allowing you to easily reference and implement your learnings.

Expert Contributors
Most courses and coaching programs revolve around a single creator's expertise. Profitable brings you the thinking of a wide range of experts who have proven their skills in real-world scenarios—giving you a wider source of material to draw from.

Engaged Community
When you become a member, you'll get access to a tight-knit Slack community of independent marketing strategists, advisors, and educators who are serious about their growth and success. Network, exchange ideas, and make new friends.

Reasonable Pricing
Most meaningful transformations take time to achieve. Membership is reasonably priced to help you stick with it long enough to achieve (and hopefully surpass) the results you want. One year of membership is often less than a single month of consulting services you may sell. It's not cheap, but it's reasonable.

What You Get